Author Archives: Andrew Pinard

Engaging audiences in a meaningful way can be very difficult. It is too easy to fall into the mindset that magic is magic, and that by making the motions and saying the words is enough to allow audiences to experience … Continue reading →

In the “legitimate theatre” or at the cinema, the show doesn’t begin when the curtain goes up, but rather when the theatre-goer is first exposed the the performance through advertising. This builds a sense of anticipation as they order and … Continue reading →

Magic is a form of theatre and can also be much more. The main difference that separates magic from all the other performing arts is that where in the other forms the artists are telling a story, in magic you … Continue reading →

In the beginning, there was a void… … Nature abhors a vacuum. And so we begin. Thanks for beginning the journey with me as we explore magic, its theatrical and theological origins, its scientific and psychological underpinnings and our tilting … Continue reading →